The decision to exhibit at a trade show represents a major investment for the majority of businesses. This means that it’s essential that every element of planning the event should have only one goal in mind – to increase the flow of traffic to the exhibition stand. However, it’s not only on-stand visitors that are needed, but also those visitors that have an element of interest in the company’s message.
When you consider that the average trade show in Australia has upwards of 300 exhibitors, then standing out from the crowd becomes absolutely essential. Bearing in mind that most bare allocated exhibition stands or shells are the same for all participants (floor area apart), then how will you get the attention of the right visitor in just a few seconds?
Clearly then, visual communication is in most cases the only way that this can be achieved. Tailored GraphicZ are experienced in working with exhibitors and show organisers to achieve just this aim. We offer a number of solutions. For example, an important consideration for many clients is portability and ease of installation. In this case corflute panels, posters, pop up display stands, media walls, pull up banners, light boxes, banners and floor graphics are ideal, particularly for one-off or occasional use.
You may also be interested in…